Marketing of food to be ‘healthy’

Recently i see more and more of companies positioning their products as healthy. At my work today i went to put away my salad dressing and noticed another dressing bottle in the frig touting to be healthy in several ways.

Unhealthy Salad Dressing

Unhealthy Salad Dressing

Now this salad dressing is claiming to be:

  • Fat Free
  • Zero grams of high fructose corn syrup
  • Zero grams of cholesterol
  • Zero grams of trans fats
  • Zero grams of gluten

Also notice how the company is called Golden Farms. Sounds like a place with a happy farm family where they love their vegetables.

Sounds pretty sweet huh? …Nope.

Now when you flip the bottle over and read the ingredients the first thing you see is SUGAR! Ingredient lists put the #1 ingredient as the first ingredient, meaning that whatever ingredient is most prevalent in the product will be #1. The nutrional facts validate this because the sugar in 2 tablespoons is 16 grams of sugar! Your brain needs sugar to function, but it only needs 32 grams, so in your “healthy” salad you have already hit HALF of what you probably need. Not a good sign.

What is the take-away from all of this?

You must be a smart consumer. Read labels, the labels that count: ingredients list and then nutritional facts. I have never heard of someone who was sugar deficient nor someone who did not have enough xanthan gum, red 40, or the various other un-essential ingredients this product contains.

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